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The President’s Club trip is an internal sales incentive trip. The ask here was to evoke excitement and generate momentum through design without disrupting the somewhat rigid company style guide. As you can see, we successfully accomplished this goal by first experimenting with different colors and layouts and testing different variations on users. We then took what we learned and expanded the brand to create an event-specific style guide, which we based all of the event collatoral on (social images, educational slicks, agendas, name tags, onsite branding).
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