Stairs

THE INTERCEPT GROUP

Brand IDentity Refresh

The Intercept Group has been around for many years but never had consistent branding. To start the process, I performed competitive analysis and audited current assets. Once I had a baseline as to what we were up against, I built out the style guide that included:

FONTS

COLORS

GRID

PHOTOGRAPHY

ICONOGRAPHY

As the second phase of the rebrand, I took all the elements that make up the brand to create the branding look and feel, including templates the organization uses every day to save time and effort.
SELL SHEET TEMPLATES
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LEAD GEN EMAIL + LANDING PAGE
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ADVERTISING
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TIG Dec Targeted Ads_Dallas_Ad #3 1200x6
TIG Dec Targeted Ads_Dallas_Ad #3 160x60
TIG Dec Targeted Ads_Dallas_Ad #3 300x25
BIRTHDAY AND ANNIVERSARY
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