The Intercept Group has been around for many years but never had consistent branding. To start the process, I performed competitive analysis and audited current assets. Once I had a baseline as to what we were up against, I built out the style guide that included:
As the second phase of the rebrand, I took all the elements that make up the brand to create the branding look and feel, including templates the organization uses every day to save time and effort.
SELL SHEET TEMPLATES
LEAD GEN EMAIL + LANDING PAGE
BIRTHDAY AND ANNIVERSARY